Videomaker freelance
Frankzilla
2014/2018
I started my business as a freelance videomaker, developing skills in end-to-end audiovisual production. After gaining in-depth knowledge of languages and tools through specialized training (CSC Rome), I created various video content for clients and independent projects.
I managed all phases of the production process: pre-production (concept, script, location scouting), production (direction and photography), and post-production (editing, color correction, sound design), consolidating an integrated and independent approach.
Content strategist
Runaway APS
2016/2018
I coordinated the festival's brand identity, managing the creation of the main communication assets in collaboration with graphic designers and creatives to ensure their dynamicity based on the concepts of each edition.
In addition, I developed the editorial calendar for organic publication on digital channels, drafted press releases for local media activation, and supervised the set design and photography staff. Finally, I managed relationships with printers for the production of OOH materials.
Copywriting & UI/UX Designer
Gruppo GIUSTO x Fondazione Onlus Antonio Padovani
2018/2019
I managed the UI/UX development for a client's corporate website, overseeing prototyping and coordinating the creative team (graphic and web designers). I also oversaw the copywriting for the various sections and pages implemented on WordPress.
A key element was the creation of an advanced interactive section. This included Calls to Action (C2A) and specific automation flows to encourage users to activate reminders for their 5x1000 donation to the Foundation.
Copywriting, Community Management & OOH strategy
Gruppo GIUSTO x ENPAV
2018/2019
2018/2019
I contributed to the definition and management of the multichannel communications strategy for the "TIE - Talents Meet Excellence" project, aimed at undergraduates and recent graduates in veterinary medicine.
I coordinated the OOH campaign (university campuses, veterinary clinics, promotional materials) with the aim of promoting inbound marketing. At the same time, I implemented the Editorial Plan for social media, developing copy and organizing publications in line with the project.
Brand Identity 60° anniversary of the foundation
Gruppo GIUSTO x ENPAV
2018/2019
I coordinated the creative development of the brand identity for ENPAV's 60th anniversary, defining the event's concept and visual narrative.
I managed a team of graphic designers and illustrators in creating promotional materials (banners, roll-ups, panels) and supervised the production of an institutional short film dedicated to Dante Graziosi, contributing to strengthening the organization's identity positioning.
Social Media Planning & Digital PR
Fondazione Symbola
2020/2021
I designed and managed editorial plans for the Foundation's main projects, overseeing the publication and optimization of content across digital channels.
I introduced a digital PR approach on LinkedIn, based on strategic mentions and targeted content, helping to increase engagement, visibility, and recognition of the institutional profile.
Academic Tutor
Università degli Studi di Urbino
2023
I supported the International Mobility Office in optimizing communication flows, both online (newsletters, guidelines, etc.) and offline (events, presentations, help desk, etc.).
I also contributed to the digitization of internal processes, improving information management and sharing through databases and digital archives.
Strategic Branding Consultant
Saporìa
2023/ongoing
2023/ongoing
I developed the brand identity for a new restaurant, defining the name, visual identity, and initial applications (uniforms, restaurant materials, digital media).
I conducted market analyses and defined personas and competitors to guide strategic positioning. Subsequently, I managed the digital presence (social media and web platforms), contributing to the construction and consolidation of the brand's identity.
Videomaker
Ristorante da Ciciotto
2026
I created video content for the winter menu editorial plan, overseeing the production and post-production phases.
The content was designed to showcase the quality of the ingredients and the staff's expertise, improving the brand's appeal and visual communication.
Lecturer
Università degli Studi di Urbino
2023
2023
I taught two lectures for the advanced course "Communication, Society, and Marketing in the Italian Context" – COSMIC.
I discussed with students the topics of online communities and networked publics, as key spaces and actors in today's hybrid public sphere, primarily through references to real-world cases. I also designed and evaluated the class's teaching exercises.
Fact-checker
Facta.News
2023/2024
2023/2024
During my PhD internship, I gained firsthand experience in fact-checking, an innovative journalistic and media literacy practice. This methodology focuses on analyzing viral content (photos, videos, and quotes) to identify manipulation and misinformation.
I was able to delve deeper into the use of OSINT (Open Source Intelligence) tools and methodologies, essential for conducting thorough investigations. The results of each analysis were transformed into clear, understandable, and transparent articles through the verification and storytelling processes.
